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Simpson Custom Jewelers - Diamond Search

(519) 433-0021
469 Richmond St.
London, ON N6A 3E4



    Rhodium Plating special....Save $25 on each ring!! Only $40 per ring. Details below.

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Custom Designs

Instead of buying a mass-produced piece, design your own custom jewellery in our shop with ease.
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Diamond Sales

Collection quality Diamonds at Guaranteed lowest prices from J.B. Simpson Jewellers Inc.
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Appraisals & Sales

Update your jewellery and precious stone collection with our appraisal services and sales.

In Business Since 1970

Exclusive Dealer of Handcrafted Louis Chevrolet Automatic Chronograph Swiss-Made Watches

Our Story

Discover a beautiful, handcrafted piece of jewellery at J.B. Simpson Jewellers Inc., a jewellery store located in London, Ontario. Our workshop offers full-service design, production, and repair services for any type of jewellery imaginable. We create everything on-site, so you work directly with a goldsmith/owner throughout the entire process, ensuring your unique creation is exactly how you envisioned it to be.

In 1970, Jim Simpson opened J.B.Simpson Jewellers to design, handcraft and repair fine jewellery. Over the ensuing 45 years of inspiring creative design and the relentless desire to handcraft quality designer treasures, he earned the reputaion of a world class craftsmen.

As second-generation artisans, Jason Simpson and Joel Simpson have more than 95 years of combined experience after serving apprenticeships in jewellery design and goldsmithing under their father and founder, Jim Simpson. Jason joined the company full time in 1989, earning a diploma from the Canadian Institute of Management in 1994. Joel joined in 1992 and received his HRD-Certified Diamond Grader Diploma from the Diamond High Council Antwerp in 1999.

Rhodium Plating special...

Make your ring like new again...




   Rhodium for only $40 per ring until April 28th.

Mission Statement:

To Create Incredibly Unique & High-Quality Jewellery for Our Clients

 Contact our jewellery store in London, Ontario, to discover a stunning piece of jewellery for yourself or a loved one.



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